Apple continues to trail competitors in artificial intelligence, particularly with Siri, its once-leading AI assistant. The company takes a “second-mover advantage” approach, refining technologies before release. However, Apple AI remains less integrated with apps than rival Android systems powered by Gemini, often relying on ChatGPT for tasks like creating shopping lists. AI features such as translation in AirPods have also arrived years later than competitors, and Siri upgrades have repeatedly been delayed.
To address this, Apple has announced leadership changes, including hiring AI expert Mr. Subramanya, with CEO Tim Cook saying the move will help Apple accelerate development of “intelligent, trusted, and profoundly personal experiences.”
Antitrust Case in Europe
Separately, the Court of Justice of the European Union ruled that a Dutch antitrust case against Apple can proceed. The case alleges that App Store fees are excessive, harm users, and constitute an unlawful abuse of market dominance. Apple had argued that Dutch courts lacked jurisdiction, but this claim was overruled. If the case succeeds, affected users could be entitled to significant compensation.
